Starting your Social Media Journey
Olivia Burroughs Olivia Burroughs

Starting your Social Media Journey

Starting your own social media can be a very daunting task and knowing which platform to dedicate your time too is just as difficult. So here are the basics about each social media platform to offer a little help on which one to use for you and your business.

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The Benefit of using Micro-Influencers
Olivia Burroughs Olivia Burroughs

The Benefit of using Micro-Influencers

In the world of influencer marketing, it’s normally broken down in to 3 main categories; Nano-influencers who will have between 1,000-2,000 followers, Micro-inflencers with between 3,000-100,000. Then there is Macro-influencers/celebrities who will have from 500,000- way into the millions. The good thing for influencers now is that having a smaller following can be much more profitable than you think, as brands are starting to see the power in using Micro-influencers.

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