Starting your Social Media Journey
Starting your own social media can be a very daunting task and knowing which platform to dedicate your time too is just as difficult. So here are the basics about each social media platform to offer a little help on which one to use for you and your business.
As many of you will know Facebook is the largest social media network in the world. The good thing about it is that it is free to sign up, and you can join networks organised by organisation, region, and city. People of all ages use Facebook, but I would say the majority who are totally engaged and would use Facebook first over other networks are the older generation. However, that is not to say you cannot reach a younger demographic on Facebook, but if that is your main target time might be better spent on other platforms. The recommend amount of posting per week is three at the least. Though there is a drawback to using Facebook and that is their algorithm, it prioritizes content of friends and family over businesses and paid ads.
Twitter is one of the most labour-intensive platforms, it also has rules of engagement and unique culture. The best audiences tend to be Gen X, older Millennials, journalists, and those into politics. Twitter is all about engagement, you will need to post at least 20 times a week while also replying to comments three times a week. If used correctly you can gain loyal fans/customers through this platform, but you will need to be dedicated to making it work for your business.
This is one of the fastest growing social networks and it is based on photography. So, if your business is selling products or if your key demographic skews younger this Is the perfect platform for you. Around 68% of the users of Instagram are female, it is immensely popular with ages 18-29- and 30–49-year-olds. The main drawback of this platform is that you need a strong visual content, which means being able to take excellent quality photos and good editing skills. To gain traction, it is recommended posting three to five times a week and daily on Instagram stories.
LinkedIn is a social media for professionals, it leverages business contacts people can share thoughts with colleagues and business information. This site works best for those offering professional services such as accounting, real estate, law etc. The main demographic for this is business to business organisations, service businesses. A drawback however is that it is very business focused if you are trying to show personality and humour a different platform might be better for you.
YouTube
This is the second biggest network for video, you can create content that will allow other people to get to know you better as an individual which is important when building a brand. The best audience for this platform is millennials and younger audiences, however there are some draw backs to using this site. It can be very time consuming having to know how to edit and film things that are enjoyable and easy to watch is not as easy as just snapping a photo. In terms of how often you should post it is recommended around once a week.
To find out more and if Luna Media Group can help you on your journey to creating a fantastic social media profile then get in touch via contact us above!